Ideaz and confusions

"Mumbai... The City Of Dreams" This is what people tell about Mumbai. Which is exactly true. People come to Mumbai with passion to fulfill their dreams. But somewhere most of them end-up struggling to even survive.  Every morning this dreamer starts his day with a enthusiasm and will to take another step towards his dream. Then he struggles all day to catch a train then bus or auto rickshaw or taxi. And many times till he reach his office and start working, he has almost lost that feeling What remains is the sense to at-least do well in the job he is doing for living, after all we have all our life to fulfill dreams. Again through same struggle way back. He somehow reaches home, makes his dinner, and as he tries to reach out to rest, the clock says 'time to bed' . In the bed he thinks of the of his dream, how he cultivated it through years, and what he is doing now, He thinks of so little time left, because his father is going to retire next year, the loans f

“Wow, Tide ki safedi!!! Anything special in office?”                My friend asked me while I was leaving for office today wearing my new plain while shirt. Something struck me, how easily he associated with Tide brand even when other brands are too promoting it with same “whitening power” positioning. May be, because; “Tide” did a good job of associating themselves with “whites” only.                 The Association is been basic funda in the human behavior. We tend to associate and co-relate the different ideas/things/events with each other. Actually how we correlate these together only decides how we will behave with it.                  For example, let’s consider the addiction to Smoking , some people can easily loose the addiction while some try hard but still fail to do so. We blame this on the will power or extent of addiction. But if we see many of those who easily get reed of smoking, have associated smoking with fun, attitude or other non essential emotio

“ He has made great designs, he is really creative person….” This is what commonly heard sentence everywhere. Creativity is always associated with Art . According to dictionary creativity is defined as “ability to create”. But as a rule it is always being associated with some kind of art and this is commonly known funda. When it comes to create the thing is just not repeating the things which are commonly done. When a cricketer tries to play a shot very differently to place the shot in the fore seen gap is also creativity. When a businessman tries to develop newer ways to bring business to his firm he is creative. When a C. A. tries to use different ways to manipulate the accounts and expenses in order to minimize taxation for his fir or client, he is creative there. A Financial portfolio manager or investment banker should creatively invest the funds so as to gain more and more profits in least time and least investment. Here the creativity matters. A operation

    The leaders are born not made… This is always said and has been proven wrong by many of the great leaders. The leadership quality is the effect of the environment in which the child is grown. The common observation that a boy from marvadi or gujrati family thinks of starting a business and is most of times he is successful. This is interpreted as the business is in the blood of the marvadi n gujrathi. A south Indian is always proved to be good person in any technical field may it be IT or any engineering field. They are considered to be born with great intellect. A person born in the family of an artist is brought up in the environment where there is great appreciation for the art and everything related to art is around the child and the thinking and liking of the child starts growing around art. Why people are afraid to accept the change? Every person in world has quality to excel in something but the tragedy is that very few are able to explore the opportunit

--By Prem Kamath, executive vice president and general manager, Channel [V] I have always found it curious that advertising and marketing seem to operate at opposite ends of the spectrum as far as numerical rigor tends to go. While developing an advertising idea, the emphasis is always on the softer side of consumer behaviour: insights, aspirations, fears, need-states, beliefs, values. But a marketing plan has little patience for these. The currency on this side of the fence is often more quantitative: reach, impressions, frequency, recall, cut- through, impact. And in this duality often lie the origins of the oldest of all client-agency conflicts: Clients finding agencies frivolous and superficial and Agencies finding clients just downright anal.While much has been said and written about the state of advertising today and the reasons for its decline (if this is true at all), this piece focuses on the other end of the stick – why advertisers could do with being a bit more advent

--- An article by  Steve Rubel, EVP/Global Strategy and Insights at Edelman      Get out your crystal ball. January is prognostication time, and it seems like anyone today with a keyboard is an Information Age Jimmy the Greek.      I'm no different. Here are five ideas I've flagged for the new year. Consider them my guiding principles.   Attentionomics: Despite all the advances in digital analytics and data mining, when it comes to social media, most marketers still rely too much on reach and/or impression metrics. The vernacular may have shifted from GRPs to RTs, but our overall approach remains the same: We still measure eyeballs.      Unfortunately, impressions do not adapt well to a world where media scarcity no longer exists. The reason is that, to some degree, reach and impressions are empty data points.     The Facebook news feed, which is personalized based on our social graph and how we interact with it,